About the Event

LeanHack, one of a kind business startup competition, is an experiential environment for people to test their entrepreneurial skills, experience new things, get exposure and interact with business mentors and like-minded people from a wide range of backgrounds and skills. For startups, it would be a great opportunity to utilise this platform and imbibe pragmatic skills where they experience just what it takes to work under pressure and revamp their startup business ideas into reality.

​The competition revolves around the concept of ‘The Build-Measure-Learn Feedback Loop’, where startups engage in a cycle of creating and testing hypotheses by building something small for potential customers to try, measuring their response, and learning from the results and develop their product/service. It's a fail fast, learn fast experience that packs a lot into one action-packed dynamic weekend that puts business ideas under the spotlight.

Registration Guidelines

The aspiring applicants must fill a registration form accessible by clicking Register, and at the same time must fulfill the following criteria:-

    1) Must be an early stage startup; with MVP or Prototype or β-Product

    2) Or failed to launch into the market and need guidance

Why to register you ask?

    1) Tweak your product, tailoring it to customer’s reviews/needs, with hands-on, one-one networking with sector specific mentors.

    2) Get mentored in the art of pitching, marketing and strategizing, and product development.

    3) Directly connect with potential customers right here at IITM in multiple Customer Review sessions.

    4) Engage in a pitching simulation cum competition.

    5) Gain an opportunity to get incubated and receive early stage funding of total worth ₹ 50,000

    “Failure is simply the opportunity to begin again, this time more intelligently.”


Prelims: In this round, the teams will register online and must submit the form before the deadline. The results for this round will be announced on the website on 18 September 2018. The shortlisted teams will now proceed to the Final Round.

Finale: This is the final round of LeanHack starting from 28th September 2018, wherein they will be working to hack the Built-Measure-Learn feedback loop. The round will consist of mentoring, customer review and feedback sessions and shall require from you hardcore participation, which will go in a repetitive loop. Evaluation of the event will be based on the final pitching and that 48 hours.

Timeline of Prelims

Date Time Sub-Events
25/8/18 23:59 Registration opens for Round 1
16/9/18 23:59 Deadline of Round 1
18/9/18 10:00 Result Announcement
19/9/18 23:59 Registration for Final Round

Finale Timeline

Date Time Sub-Events
Day 1
28/9/18 18:00-18:15 Introduction Session
18:15-18:45 Personal Interaction
18:45-19:50 Art of Storytelling + 1-1 Pitch Mentoring
19:50-20:10 Customer Review Guidelines
20:10-20:40 Dinner
20:40-21:00 Targets Acquiring
21:00-22:30 Customer Review 1.0
Day 2
29/9/18 9:00-9:30 Breakfast
09:30-10:30 1-1 Mentoring based on Customer Review 1.0
10:30-11:30 Marketing and Sales | Biz Feed
11:30-12:00 LMC Creation Tips
12:00-13:00 1-1 Mentoring
13:00-13:30 Break, Brainstorming, Implementation Phase
13:30-14:00 Lunch
14:00-17:30 LMC Creation Period begins
17:30-18:00 Snacks
18:00-19:00 Product Design and development
19:00-20:00 1-1 Mentoring
20:00-20:30 Brainstorming & Implementation
20:30-21:00 Dinner
21:00-22:30 Customer Review 2.0
Day 3
30/9/17 9:00-11:00 Final Customer Review
11:00-12:00 SWOT/Critical Analysis (with mentors)
12:00-12:30 Target Achievement Analysis by Mentor
12:30-13:00 Lunch
13:00-16:00 Pitch Preparation
16:00-18:00 Finale/Pitch Fest
18:00 Result Compilation and Announcement | Ending Ceremony